What is e-commerce fulfillment?
E-commerce order fulfillment is the process of getting an order from your warehouse to the customer who ordered it. It entails some work on the back end, like first having the products from the order on the shelves in your warehouse so you can sell them. Once someone buys a product, it must be picked from the shelves, packed, and shipped to the appropriate recipient. E-commerce fulfillment includes the return process as well.
This means an e-commerce business needs not only to have their warehouse organized well so products can be quickly and easily found, but also to have good technology on their side so they can track and manage all the moving parts that e-commerce fulfillment entails.