Makroteks.com Partnership Highlights
Makroteks expanded from 10 to 31 venues in just one year, significantly increasing their market presence.
Complex Catalog Management
Tradefull effectively managed Makroteks’ complex catalog of 3000 SKUs, handling pricing rollouts, seasonal changes, and more.
Tradefull performed custom development work to accommodate Makroteks’ unique needs, including an unlimited identifier option for complex UPC usage.
B2B and D2C Operations
Tradefull handled all B2B shipments and managed D2C operations across multiple marketplaces and Makroteks’ website.
Makroteks expressed satisfaction with Tradefull’s services, praising the company to their Rev group.
Tradefull served as a one-stop shop for Makroteks, handling all aspects of their e-commerce operations.
Integration with Marketplaces
Tradefull integrated with Makroteks’ marketplaces, performing complex data work for their products.
Despite frequent brand name changes and complex product labeling, Tradefull helped Makroteks maintain a consistent and effective e-commerce presence.
Makroteks, a leading provider of high-quality Turkish towels, faced significant challenges in managing their extensive product catalog and e-commerce operations across multiple marketplaces.
With a catalog of 3000 SKUs and a presence on over 30 venues, Makroteks needed a comprehensive solution to streamline their operations and drive growth. Enter Tradefull, a unified commerce platform that offered the tools and services Makroteks needed to thrive.
We deliver fully from search to ship with a single platform unified commerce
The Challenge: Managing a Complex E-commerce Ecosystem
Makroteks’ e-commerce operations were complex and multi-faceted. They sold their products on a variety of marketplaces, both their own and those provided by Tradefull. These included major platforms like Amazon, Zulily, eBay, DuPont, Kohl’s, Kroger, Overstock, Target, Bed Bath & Beyond, and Wayfair, among others.
Moreover, Makroteks had a large and complex product catalog. They frequently changed brand names and used complex product labeling, which made catalog management a significant challenge. They also used multiple UPCs for different SKUs on different marketplaces, adding another layer of complexity to their operations.